We use to think that web designing is just an art to play with creativity and colors. There are many kind of requirements come and executed for web designing but very few prove them self in to the objective for which it built. So, I believe web designing is not an art but science who work wit certain chemistry at specific geography.
USA culture is different then India, Indian culture is different then Australia and Australian culture is different then Canada. So, one design have different impact in terms of like and dislike at different geographic areas. Each geographical area have unique user base and different psychology for accepting or rejecting some particular design in first look.
I recently created one website for my Australian client who is actually from an Indian origin. Key challenge here was to make client satisfy and also same time create website as per the standards of Australian user base. Luckily cliant was intellegent enough to understand the point and move ahead with our suggested design. He get good ratio of success according to his target user base of Australia.
– Vision Raval