- Many of us go online / go to market to buy shoes and come back with lots of other stuffs !!
- We see crazy fans who sleep at street whole night to get the products !!
- We also get cases where people loose out their all savings to buy an iPhone !!
So, since past few year neurology division did research on shopper’s brain behaviour to understand.. “Why they do such things ?” And base upon research NeuroMarketing theory popped up.
Neuro Marketing is one of the fastest growing concept for Marketing agencies and giant companies like Google , Nike , Dominoes etc. In technical term neuromarketing is the combination of Neurometrics, Biometrics and psychometrics, which was derived by the scientist by observing your Reptilian Brain and Current / Conscious Brain.
Lets understand this more closely in simple layman terms. The core objective of Neuromarketing is to convince your brain to say Yes at physical store or click on Buy on virtual store by knowing nature of your brain, thought process, visual appeal and emotional association with the service or product. Now interesting thing here is how to derive it or what are the secrets of our brain which is known by Neuromarketer ?
Let me take you through some of them. To make it easy you need to understand function of Reptilian brain and Neocortex Brain. Reptilian brain understand the language of visual appearance, Image and Color combination while you look at any advertisement banner, poster or paper cut out. While Neocortex brain think base upon experience, rational attitude and covering multiple things which are involved in to decision.
While you see advertisement or image or product, first thing come in to your mind is image and visual appearance, and next thing you do is reading the contents. So, Reptilian Brain catches visual presence and make decision to go for it or not in most cases. Then rational made convince consumer to buy it due to these positive reasons.
Till now companies mostly take mass samples or asking people what they want and design or create it. But issue is sometime consumer does not know what he need actually !! So, by Neuromarketing method companies decide what consumer’s brain need to be catered with right representation of core features of service or product to ensure they like it, understand it and finally BUY it.
I recommend this video presentation captured in 2013 by TED to understand it more closely :
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