Success Matrix of iPad
According to survey of “Flurry” these are the outcome with the ratio of market share of different application base development of devices & Platform like mobile and portable devices. This comparison shows ratio of last 60 days from April with 2009 – 2010. We can derive these key notes from this analysis.
Since iPad launched in January, initial booking and application traffic shows the success ratio in terms of sales and user base. Still there are lots of area of improvement in that like camera and USB however the first sales booking looks impressive due to the branding impact of apple.
What makes iPad capture huge market which are already shared by Kindle and many other devices till dte? Its because of creative launch and media publicity with strategic apps store concept to reach to user base and IT providers. Only book store of iPad have wide market of publishers and apple tie up with aggregator to launch the iPad e-book applications while they start.
So the bottom line is strategic branding with plan and concept is the key of successful market penetration of any new or competitor product.
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